Your product,
in its best light.
Short-form video that makes real objects impossible to scroll past — food, bags, books, and cosmetics, shot to sell the feeling before the caption loads.
Four lenses.
One eye for detail.
Every category has its own rhythm. A curry needs steam and slow pours; a lipstick needs one clean swipe and the right glint. I shoot each on its own terms.
More than a
pretty clip.
You get footage that's ready to post and built to convert — sound, captions, hooks and a thumbnail, sized for wherever it's going.
How a project runs
- Brief & brand fitWe talk product, audience and the one thing it has to make people feel.
- Shoot & directLighting, styling, angles — everything staged so the product is the main character.
- Edit to postCut, sound, captions and hooks, delivered in the sizes you actually publish.
- Handover & rightsFinal files, source access and clear usage — yours to run.
Shop my picks.
The things I use & love.
The props, tools and finds I use in my videos — styling pieces, kitchen bits and everyday favourites — gathered in one place, with links straight to Amazon.
Browse my Amazon picks
Props, tools and finds I use and recommend — each one links straight to Amazon.
As an Amazon Associate I earn from qualifying purchases, at no extra cost to you.
The brands I
build & run.
I don't just make content — I run my own brands end to end, built and maintained on WordPress. So I understand what actually moves a product: content, search and story working together.
WhiteBalanceAI
Helping brands get found in AI search and Google — SEO, AEO, GEO, WordPress and automation.
Visit whitebalanceai.com →Caloriematterss
IBS-friendly, high-protein Indian recipes — my own kitchen, camera and words.
Visit caloriematterss.com →Every site built & run solo, on WordPress — plus product & tech promotions, affiliate campaigns and UGC. I've done it all for my own brands, and I can do it for yours.
Hi, I'm Urmi.
I turn everyday products into video people stop to watch.
I'm a solo creator and founder based in Kolkata, working with brands who want their product to look as good on a phone screen as it does in real life.
I run two of my own brands — a food blog and a search-marketing studio — so I don't just shoot pretty clips; I think about how a video actually gets found, watched and remembered. Self-taught, hands-on, and a little obsessive about the way light falls on a surface.
Let's make your
product move.
Tell me a little about what you're launching. I'll reply with ideas, availability and a simple quote — usually within a day.